Tag Archives: Writers Resources

What is Your Writing “Essence”?

By Stacey J. Haseleu

CP-Brand-Essence-Wheel

 

 

 

 

 

 

 

 

 

 

 

 

 

Entrepreneurs everywhere are hopelessly obsessed with figuring out the essence of their brand/product. Millions of dollars are spent each year on advertising, marketing, and collaboration on products and images of companies to give them an “essence” or allow them to make a statement in their perspective market.

Take the Superbowl, the one time of the year when companies invest copious amounts of time and money for a 30-second spot promoting their product or service.  These commercials aren’t created in a day’s work, they’re rigorously tested against multiple ideas until the perfect message is conceived that adequetely conveys that company’s essence; their brand, their image.

Writers are no different.  Perhaps we aren’t selling a tangible product, maybe we’re not selling anything at all.  But we do have an essence; our writing has a distinct voice and personality.  Once we figure out our essence, we can get to the core of who we are as writers and understand our writing better.

Knowing what lies at our core as writers enables us to incorporate those qualities into our writing and gives us a voice.

So how can we figure out our “brand essence” as writers?

There are few simple exercises which will lead you to the core of your “essence” as a writer.

For the first exercise you will need to look at the brand essence wheel above.

  1. Using some of the adjectives on this wheel, as well as some of your own, write down 15 words that best describe who you are.
  2. Narrow your list down to just 3 words.
  3. Talk to friends and family and see if these 3 words describe you best.

These 3 words are your “essence.”  They should adequetely convey who you are at your core.  In other words, they should express your personality, your goals, your being.

In Pitch-Perfect Marketing: Building a Brand While Staying True to Yourself  Mary Reynolds Thompson takes the art of building a “brand essence” to another level by building a vision essence board.

She says:

“Your essence vision board will be a collage of gathered images, words/phrases, colors, and any other elements that seem to speak to your essence.  You can create your own artwork or use photographs or take images and words from magazines.  The only criteria is that you respond to the elements through the lens of your essence words.”

In a way, writers are naturally inclined to gather little pieces of life that inspire and motivate us.  We’re also inclined to write down our thoughts and feelings and to journal the heck out of everything.  The essence vision board is another way to reach our inner-most feelings and desires and to tap into our creativity.

Additionally, if we ever decide to write professionally or try to publish our works, our vision essence board provides us with a roadmap to the colors/visuals we choose for our website and marketing materials, our business name and tag line, and even the design of our workplace.

What are your “essence” words?

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Online Scrolling About to Change?

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According to PandoDaily’s article, we are looking at the possibility of user-interface as we know it (ie the monotonous scrolling of a mouse to read through online text) indelibly changing forever.

What does this mean for writers?

Many things. It means that the responsibility of how we organize our information changes. Not to say we are no longer responsible for organizing our information in a way that is clearly discernible by our audience, but just that the methods and way that we organize our information will change.

Right now, professional writers creating content for online publication design it (or should design it) keeping in mind that the audience will be scrolling up and down a web page reading the material. This affects:

  • Layout of paragraphs
  • Insertions of bullet points and headings
  • Font and type-face
  • Image designs

If a new scrolling method is introduced it can create a more user-centered overall design, but it will also demand a reconsideration on the part of writers to evaluate how we write to accommodate this new format.

The new scrolling method allows the user to use the mouse to scroll with their finger, like now, but instead of moving the entire screen, it replaces each read line with a new line from the next page.  Essentially, this allows the text to stay in place allowing the reader to not lose track of where he/she left off.

You can try the new scrolling method by visiting this site.

Any thoughts on the effects this may have on you as a writer?

Rhetorically Urs,
Stacey

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